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Stephanie Ward
Stephanie Ward
Marketing & Business Coach
Apeldoorn, Gelderland Netherlands
Very helpful
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Grow Your Business by Saying No

As a business owner, your time is precious. You probably have multiple requests from people that are pulling you in many directions. So how do you know what to choose?

Written Jan 07, 2008, read 583 times since then.

 

As a business owner your time is precious. You probably have multiple requests from people that are pulling you in many directions. But, if you say yes to every invitation that comes your way, you will not have time for the activities that are critical to growing your business.

What I frequently hear from my clients is that they don't have enough time for everything that needs to be done in their businesses. Since we all have the same amount of time, it really comes down to making choices. So how do you know what to choose?

Start by making a list of the strategic activities that are essential to the growth of your business. These are the actions to say yes to. Say no to anything that doesn't fall under your strategic activities. This is what it means to set business boundaries.

It may sound simple, but many people find that saying no is an extremely difficult thing to do.

What's keeping you from saying no more often? Some of the reasons people struggle with saying no are:

  • Fear of conflict

  • Wanting to be liked

  • Afraid of not being asked again

  • Feeling guilty

  • Unsure about how to say it

Have you ever agreed to do something and then later felt angry, anxious, or overwhelmed about it wishing you had said no? Saying yes when you want to say no is a huge energy drain and distracts you from the things you really want to do for your business.

The good news is that saying no is like any new skill, with practice is becomes much easier. And even better, it is extremely empowering. Start with something small and build from there.

Remember, you don't have to give an answer on the spot. If someone asks you to do something and you're not sure, you can always say something like "let me check my schedule and I'll get back to you." That way you have time to consider what is best for your business.

Many times if you're not sure, this may be an indication that the answer is no. Have you heard the expression: "Doubt means don't"?

In addition, you may be surprised to find that most people respect your answer, even when it is a no. If they don't, it may be a sign that it is not a balanced relationship.

Setting boundaries in your business will create more space and energy for you to move forward and reach your goals faster and easier. And that's not all; when you set and enforce your boundaries you will have more confidence, be more attractive, and feel more relaxed.

Why not start saying no today? Once you know how you want to use your time, it will be easy to identify things you can say no to. This will create time for strategic action. When you say yes only to the most important (and profitable) actions for your business you will see your business grow.

Learn more about the author, Stephanie Ward.

Comment on this article

  • Joshua Lind
    Posted by Joshua Lind, Seattle, Washington | Jan 08, 2008

    Good sound off. I agree; in fact, each job I turn down seems to karmicly attract a few more.

    On a similar note, lots of little jobs is an appropriate approach for some fields and futile in others.

  • Kelsey Foster
    Posted by Kelsey Foster, Edmonds, Washington | Jan 09, 2008

    Improving my ability to set boundaries is my goal for 2008. I like the tip about making the strategic list and if it doesn't fall under that list, saying no. Thanks for the article!

  • Joy Canova
    Posted by Joy Canova, Seattle, Washington | Jan 12, 2008

    Attracting the right business benefits both the potential client and your business. If they are not a good match for you, chances are you are not the right match for them.

    Avoid wasting time for everyone. As a colleague of mine likes to say, "Bless and Release." Then everyone can happily move on.

    There's your good karma, Joshua.

  • Barak Rosenbloom
    Posted by Barak Rosenbloom, Seattle, Washington | Jan 18, 2008

    Great article. Sometimes saying no--and saying why--can be very useful to the person asking as well. It opens up all sorts of opportunities to find more effective ways of getting things done, or cutting out activities that are a waste of time for everyone. Often, when someone says "will you do . . . " they have no idea it will take six hours. Just explaining that often will lead to a "never mind."

  • Hazel Boone
    Posted by Hazel Boone, Severna Park, Maryland | Jan 27, 2008

    I attended a time-management seminar at a conference and the presenter suggested that we have a "do not do" list as a companion to a daily to-do list. For me as a travel agent, that means I "do not do" airfare only quotes. I have time to focus on my clients that want customized trips.