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Joe Hage
Joe Hage
Seattle Marketing Strategy and New Ideas
Seattle, Washington
Posted by Joe Hage, Seattle, Washington | Apr 19, 2008

Subscribe to Community-wide general discussion Getting paid

In this article, I talk about the most relevant marketing book I've ever read, and I posted the article on my website.

Do we have a web expert in the house who can teach me (and I suspect many others) how to monetize the link to Amazon.com?

I'm also interested to learn how many people click on the link.

Thanks!

15 Bizniks have posted replies

  • H. Lee Travis
    Posted by H. Lee Travis, Seattle Bellevue Tacoma, Washington | Apr 19, 2008

    Hi Joe,

    I believe what you're asking, "...how to monetize the link to Amazon.com?", you meant you might profit from sending visitors to Amazon.com and if they should purchase something their.

    If that is indeed your question, the answer is as follows:

    You become an Associate/Affiliate of Amazon.com.

    And you do that by simply going to their Home Page and dropping down to the bottom of the page to the "Join Associates" link; then follow the instruction after landing on the page it takes you to.

    Eventually, you will be assigned an Associate's Account with your very own number. Then you will be able to generate links, buttons, banners etc. that have that Associate's number embedded in it.

    Then, when you wish to refer a book or item offered on Amazon.com you do so using a link with your embedded number.

    Now...the very, VERY cool thing about this is that not only do you get paid if the visitor makes the purchase you refer them there for, but the link creates a "cookie" which lasts for 30 days and ANYTHING they may purchase on Amazon.com is credited to your Associate's account.

    ChaaaChing!!!

    I know many folks that do nothing more than Affiliate programs.

    In any event, it's relatively easy, but if you have any difficulty please do not hesitate to contact me...if, of course, that was the intent of your question.

    Best of success,

    Lee

  • Kaya Singer
    Posted by Kaya Singer, Portland, Oregon | Apr 19, 2008

    Just to add another great new Amazon feature if you write e-books- check this out http://www.createspace.com/

    You can do your book on-demand printed and/or e-mail and Amazon will market them on their site.

    I have not investigated this yeat but plan to do so soon!

  • Elizabeth Lee
    Posted by Elizabeth Lee, Seattle, Washington | Apr 19, 2008

    Joe: I have an Associate/Affiliate account with Amazon and it is quite easy to do. You will need to have back door access to your web site in order to embed the Amazon shopping link to it but after that it is quite simple and as Lee put it "cha ching". You can constantly change the items that you recommend your blog readers purchase...from books, to CD's to household items.

  • Joe Hage
    Posted by Joe Hage, Seattle, Washington | Apr 20, 2008

    That was easy.

    So, you two Lees...I imagine you do this as well? Come next year, if I do sell anything, will I get a 1099 from Amazon?

    Would that go on line 7 of our 1040 under wages? Or would it go under "other income"?

  • H. Lee Travis
    Posted by H. Lee Travis, Seattle Bellevue Tacoma, Washington | Apr 20, 2008

    Frankly Joe, it's associated w/ your biz and marketing efforts so I'd have a chat w/ your accountant as to precisely how to deal w/ it, but my guess would be "other income" and have it offset by some equal expense you more than deserve like a nice three or four day seminar you're going to conduct on a cruise up and back to Canada.

    I'd be willing to bet w/ your expertise and the networking you've done here you could get the attendees and all you need is 16 or so and get yours paid for. Put on a little workshop for 2 hours twice a day for a couple days and enjoy the third.

    Ooops...another tax write-off.

    Later,

    Lee

  • H. Lee Travis
    Posted by H. Lee Travis, Seattle Bellevue Tacoma, Washington | Apr 20, 2008

    Joe,

    That "cruise/workshop" should be a JV w/ other experts that can fill a schedule of 6 or 8 hours.

    Just a thought.

    Later,

    Lee

  • Joe Hage
    Posted by Joe Hage, Seattle, Washington | Apr 20, 2008

    I'm thinking that, at 4% of the revenue from Amazon book sales I generate, I'm looking at well under $100 in income. The effort associated with the Amazon paperwork will probably be more effort than it's worth, and I did it more to learn something new online.

    You've intrigued me, though.

    What's this cruise/workshop you're talking about? Have you done something similar?

    And, are there other affiliate programs out there that people do besides Amazon?

  • Barry Hurd
    Posted by Barry Hurd, Seattle, Washington | Apr 20, 2008

    Actually Joe, while Amazon has a wide variety of different affiliate items you can sell- the percentage of income is very low and the traffic levels needed to substantiate monetization is difficult.

    Angel Djambazov here on Biznik is very knowledgeable in the affiliate marketing business and helped create popshops.com (which won the best affiliate tool of 2007). He and I had planned to do a cross online promotion / affiliate marketing class but we've both been swamped the past few months.

    As far as other affiliate programs... only a few thousand or so... PopShops is a good start- followed by Commission Junction, LinkShare, Performics (which are some of the larger groups with 100's of affiliate programs coordinated under a 3rd partner platform)

  • Judy Dunn
    Posted by Judy Dunn, Seattle & Renton, Washington | Apr 20, 2008

    Thanks for bringing this topic up, Joe. We did the amazon affiliate application and are finding what Barry is saying.

    We would be very interested in a workshop on affiliate marketing. As we add more e-books to our marketingyoursmallbiz.com site, we are looking for ways to cross-promote through affiliate programs.

  • Elizabeth Lee
    Posted by Elizabeth Lee, Seattle, Washington | Apr 20, 2008

    Yes Joe, as always you have brought up a terrific topic for discussion. As a professional organizer there are often items rather than books that I would like to cross-promote through affiliate programs and a workshop would help me get a better understanding of how to maximize the revenue for myself without having to offer the entire inventory of Bed, Bath & Beyond on my site.

  • Howard Howell
    Posted by Howard Howell, Seattle, Washington | Apr 20, 2008

    Judy... With this talk about affiliate marketing, I feel the need to chime in.

    It's evident that I probably need some marketing assistance because I scheduled a workshop on the very topic of Getting Paid through creating Multiple Revenue Streams while performing your regular business activities AND I've had absolutely NO INTEREST, so I'm canceling the event.

    If other indies are truly interested in learning more about ways to Get Paid for affiliated activities, I would be happy to participate or even facilitate.

  • Judy Dunn
    Posted by Judy Dunn, Seattle & Renton, Washington | Apr 20, 2008

    Hi Howard,

    I am sure that your workshop covers a lot of good stuff. Bob and I went to a week-long conference in Florida last October and were educated (in depth) on back-end products, The Long Tail, etc. It was very informative and we learned a lot about recurring revenue streams, in spite of some of the speakers' hype about how easy it is to make money while you sleep or golf. (It is not easy. It takes a lot of hard work.)

    But what I was more interested in here was just the mechanics of setting up and managing affiliate programs. I think I get the rest.

    I don't understand why you got no response to your workshop. It's a relevant topic.

  • Howard Howell
    Posted by Howard Howell, Seattle, Washington | Apr 20, 2008

    Judy... One of the reasons I decided to chime into Joe's thread here is that I am very interested in his question; "And, are there other affiliate programs out there that people do besides Amazon?"

    Over the years (before the internet), I have always created business with a "vertical" marketing approach and developed methods to capture revenue associated with the marketing of a specific product or service. It has served me well.

    I would like to collaborate with a group of people that are also interested in this facet of entrepreneurship and how to use the new affiliate tools that the internet provides.

    If you, Barry, Joe, the two Lees, or anyone else out there is interested in pursuing this topic more in depth (a discussion group or event), please chime in.

    Thanks, ....Howard

  • Barry Hurd
    Posted by Barry Hurd, Seattle, Washington | Apr 20, 2008

    I would be good for having a round-table. Through-out the years I have always had a secondary income through affiliate channels, ranging from a few hundred bucks for the year, up to about 25k in a year.

    I was only doing it as a part time analysis of the selling and marketing structures involved. I've successfully ran about five affiliate programs (but compared to other affiliate marketers, not an "expert" in the field). When I was selling web templates in college my affiliate channel represented roughly 90% of the sales of my personal designs.

    Now over a decade later, I would actually say that affiliate marketing online plays into search and social media marketing with a 20% mix. All affiliate channels have the potential to be both SEO/SEM assets and social networking/buzz marketing extensions. That has required my knowledge of the affiliate end of things to come back up to speed over the past two years.

  • Judy Dunn
    Posted by Judy Dunn, Seattle & Renton, Washington | Apr 21, 2008

    If the topic were narrowly focused on setting up and managing affiliate marketing programs (rather than teaching how to actually create the products, publish your book, etc.), I'd be interested in a roundtable discussion, if the date and time worked. Thanks, Howard, for stepping in and moving things along.

This forum is unmoderated, but please keep discussion courteous and not too far off topic.

Members posting in this topic

  • H. Lee Travis
    Energy Clearing, Soul Recovery, Discover...
    Seattle Bellevue Tacoma, Washington
  • Kaya Singer
    Coaching Programs for Small Business
    Portland, Oregon
  • Elizabeth Lee
    Professional Organizer
    Seattle, Washington
  • Joe Hage
    Seattle Marketing Strategy and New...
    Seattle, Washington
  • Barry Hurd
    Social Media Promotion and Training
    Seattle, Washington
  • Judy Dunn
    Copywriter, Blogger
    Seattle & Renton, Washington
  • Howard Howell
    Entrepreneurial Sales Coach
    Seattle, Washington

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  • amazon.com
  • linking
  • referral fee
  • monetize
  • monetization