Make More Sales, Deals, and A Lot More Money with Guarantees (Part 2)

Editor's Note: This is part 2 in a 3-part article. You can find part 1 here.

Offering a guarantee is a very important part of how you do business. You have to make sure that people feel safe trying your product or service. There are many ways you can accomplish this within your sales message, such as including testimonials from satisfied customers or endorsements from experts.

But there’s nothing like an iron-clad guarantee of satisfaction to make a prospective customer or client say, “Gee I have nothing to lose and everything to gain. I don’t have any reason not to ACT NOW.

Act now. These are the two most beautiful words in the sales success galaxy. Get your prospect to act and -- if your product or service really delivers what it promises -- you’ll be in business and in big-profit mode in no time.

The following winning guarantees have been proven to grab attention and generate response:

If you are looking for a sure fire way to increase your sales and remove any obstacle that stands in the way of your profits, then you need to look at what kind of guarantee you are offering.

SEND NO MONEY NOW. If at the end of 14 days you decide not to keep the book, simply return it without obligation.

A shamelessly irresistible, twice as good risk-free proposition: If you decide to cancel your attendance any time up to 2:00 p.m. on Day 2 of the live event (which, quite frankly, is highly unlikely), I want you to keep the ($$$$$ value – product name) as my gift for signing up in the first place.

If you decide to subscribe—and I bet you will, once you see how genuinely informative, useful, and valuable <Publication name> proves to be—you’ll get a full year for only <$> (a <$> discount off the regular price for home delivery). But if not, just return our bill, marked “cancel,” and pay nothing. You can’t lose. This is a win-win situation for you.

We guarantee to have your guttering delivered within 48 hours. If we fail, it’s yours FREE.

Three Times Your Money Back! In the unlikely event that our parts or labor fail in any way during the warranty period, we’ll pay the cost of repairs plus double that amount for inconveniencing you.

Go ahead and shop around for your next (product). I guarantee there are no other (product) that are better built, better serviced, with a lower price. But, if by chance you happen to find a (product) with the same or better quality than ours, and its price is lower…we’ll beat their price by 15% and pay you $10 for bringing it to our attention! Even if you’ve already bought your (product) from us and had it for up to 6 months…we’ll STILL honour this guarantee.

If you are in any way dissatisfied with your meal or the service you received, please tell us and the dinner is on us.

If you don’t get all the benefits I have promised and more, simply return the (product name) and receive every penny back—including shipping. I’ll pay for the return postage as well! The way I figure it is this: If you’re not satisfied, that’s my fault, not yours! Why should you have to pay anything for it? You have absolutely no risk whatsoever!

Try (product name) for a full 6 months. If it doesn’t do everything you hoped, simply request a full refund and the $120 in bonuses are yours to keep…no hassles!

You’ll get everything you see listed here, totally risk free! What do I mean by risk free? Simply this: If our product isn’t everything I said it was and more, simply return it for a complete refund including shipping! No hard feelings, no questions asked.

And, as is the policy of all the products we sell in our company, my book and software carry an unconditional, money-back guarantee. If my book and software are not everything that I have said they are and you are not in fact overly satisfied, you will receive every cent of your money back. No questions asked. Since we have been in business for 25 years and we are one of the largest companies in the nation, you can count on that guarantee. (Suarez Corporation Industries)

There is absolutely no way you can lose—except by not taking me up on a free 30-day examination of <product name>. I personally guarantee that you’ve never heard anything like this. If you aren’t richer, happier, and feel more in control within 30 days after receiving the program, simply return it and owe nothing. (Nightingale Conant)

Need more...?

Check out the third part of this article series for more guarantee ideas.