David's Biztalk posts

Web site opt-in sign up forms - advice?

I'm thinking of creating an opt-in sign up form on my web site. I'd like to give visitors (art buyers) an easy way to opt-in to my mailing list (and to track interested buyers better).

I'm taking a poll and seeking advice on the best way to approach this. If you use one of these, I'd love to know:

• Did you set it up yourself? If so, what did/do you use? • In your opinion, are Flash-based forms a good idea? • Has it been effective or is it a black hole?

I did a little searching in the biznik forums, but didn't see anything specific on this topic. If there's already something out there, I'd be grateful being steered in that direction.

Thanks!