I was a high-tech contractor for years, both independent and as an employee for contracting firms. There is a huge benefit in being a contractor, too. There is more freedom of job choice, ability to choose projects of interest and a broader professional network as a result of multiple placements. It is a win for both sides.

Your title should be in a PR book! It made me read your article which I appreciated most for pointing out that this is not a new way to communicate. It's just faster and wider. Thanks for the common sense approach.

David,

I came out of the world of big corporation work, where I considered delegation to be one of my art forms. Now that I am in small business, I have suffered from "delegating to the wrong person" and "not being able to afford help" at different times. I appreciate the advice to delegate to peers, etc. when possible to alleviate the money pinch. I intend to do more of that now, thanks to your article.

One thing I have been doing successfully is hiring out personal tasks more often. This helps me make up for the times when I can't find the right help for my business tasks.

Good article, Joe! I am in the middle of reading several marketing books, Cialdini's being one of them. I appreciate your synopsis...you saved me a lot of time!

BTW, I see these "techniques" as no more than a concious understanding of what we, as social creatures, already do. We are business people; we aim to solve problems. Understanding each other is the beginning of the path to doing that.

Diane Rae Jones Making Transitions Better Real Estate Sales & Consulting

Very informative presentation last night. I appreciate that you helped me to think about my website in new ways, which is exactly what I needed to do, but didn't know how.

Your class is definitely a "must do" for anyone with a business website.