Joe's comments

Debra and PJ, here's the event you wanted.

Hope you can join us.

Thanks, Kaya. Subscribers only get alerts about new posts.

I'm planning a Biznik event about Twitter and will post some strategies on my website within the week.

Joe

@LeilaAnasazi, thanks for catching the broken link.

This article link should work now.

@kayasinger, thanks for the note. That certainly is one strategy I'm using.

Click here for a fantastic trick I learned today from Mad Men.

Kaya, I'd encourage you to subscribe to my site. I'll post more as I learn it.

More great marketing on Twitter.

The cast of AMC's Mad Men started following me. I got into a conversation with @bettydraper having no idea that she was fictitious.

She referred to @francine_hanson in her reply so I started to converse with her.

It's only after @ken_cosgrove started following me and I went to his bio link that I figured it out.

And now ... I want to watch the series!

Mission accomplished!

Jeff, I almost did the same thing and complimented one of my vendors as "the best" when I realized that other vendors are following me. I wrote it all out, then deleted it.

Debra, yes, that would be a good idea. Track this string and I'll announce an upcoming date.

If you haven't already, read this article. It highlights the best of what I've found so far.

Oh, and don't forget to let everyone know your Twitter name so we can find you there!

Heart Walk is Saturday.

Last chance to try to win the defibrillator.

Click here: http://tinyurl.com/WinAED

Denise, very good!

I would specifically call out your former vocation.

It is a superlative supporting claim. Joe

Thank you both. It was fun for me too.

Leila, that was very nice. Thank you.

Yuno, I'm going to have to think on this one.

Thanks.

Yuno,

I wonder, then, if your bilingual skills belong in your positioning statement. Do you ever use it in your selling?

What might you have to offer young couples that could set you apart from every other real estate agent?

Yuno,

To whom? First-time home buyers needs to be narrowed. What is characteristic of the first-time home buyers you want to work with?

• Are they right out of college with no kids, disposable income, and wanting to take advantage of depressed prices?
• Are do they have children and have been saving up for this for their whole lives?

You get the idea.

Who and What? Yuno is the bi-lingual real estate agent.

• For now I took out the BA degree in Interior Design because there was nothing in what followed that leveraged it.

Benefit (and supporting claims) are really going to depend on how you answer the first three.

Help me understand, if you were to focus exclusively on Japanese customers, would the market be large enough for you?

Remember, where you spend your time marketing is one thing. The customers you accept can be another.

That is, if you were to spend your focus on marketing to people whose first language is Japanese and a French speaker were to hire you, congratulations! You got a new customer.

But that doesn't mean you should spend a minute marketing to them.

Thank you, Kate, that's nice of you to say.

I look forward to meeting you tomorrow.

To prepare, definitely read "The First Three Questions" here on Biznik and poke around my website under "Marketing Strategy" and "Online Brand Building."

Joe

Yuno,

To get the most out of tomorrow, it would be great if you could read as many of my Biznik articles as you can in advance, especially "The First Three Questions" and "Real Estate Marketing."

Joe

Twitter!