I loved this article Ruthann, because not only can I relate to it as a fellow funeral celebrant, but I can see how your train of thought crosses over into marketing strategies.

Not only do I conduct funerals, but also weddings in Hawaii, and there is an absolute overload of websites and advertisements for wedding ceremonies online, attempting to attract the visitors for destination weddings.

How can I make my website stand out from all the rest, for those seeking my specific brand of service? I should decorate my virtual "room" meaning my website with more specific imagery of the ways I'm different than the norm, so I will stick in the minds of those seeking out the special slant I offer.

Very helpful advice! Mahalo!