Katrina Williams
Media Planning & Buying

KW Media

I specialize in media planning and buying all forms of media on regional and national levels. I combine my aggressive media negotiations and effective planning skills with comprehensive knowledge of broadcast, print, online, outdoor and non-traditional forms of advertising. Consistently recommend cost-effective media mixes that reach target audience and are in-line with overall marketing and communication objectives. Able to leverage existing relationships with media groups to secure competitive ad pricing and relevant added value. An expert at making sure your message is in the right location, at the right time, and seen by the right people.

Specialities:

• Media strategy...[more]

I specialize in media planning and buying all forms of media on regional and national levels. I combine my aggressive media negotiations and effective planning skills with comprehensive knowledge of broadcast, print, online, outdoor and non-traditional forms of advertising. Consistently recommend cost-effective media mixes that reach target audience and are in-line with overall marketing and communication objectives. Able to leverage existing relationships with media groups to secure competitive ad pricing and relevant added value. An expert at making sure your message is in the right location, at the right time, and seen by the right people.

Specialities:

• Media strategy and negotiations, campaign tracking and analysis.
• Television, radio, trade and consumer magazines, transit, outdoor, online, direct mail, guerilla.

• Broad category experience including: business to business, consumer, food and beverage, insurance, retail, travel and leisure, technology, healthcare, government and non-profit.

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  From Brandi Pierce

  Given on Thu Aug 7, 2008.

  Katrina makes my budget sing!

  She's professional, resourceful, intuitive, honest and above all full of integrity -- She won't...[more]

  Katrina makes my budget sing!

  She's professional, resourceful, intuitive, honest and above all full of integrity -- She won't try to sell you on something you don't need.

  I thoroughly enjoyed our consultation and will not hesitate to refer my clients to her for all of their media marketing needs.

  If you are looking to reach your target audience through media outlets such as radio, television and direct market lead generation, then you need Katrina. Period!   [less]
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  From Joe Hage

  Given on Fri Mar 7, 2008.

  I am a 16-year marketing veteran. I've worked with Grey, JWT, O&M, Y&R, DDB, and more. But Katrina is the...[more]

  I am a 16-year marketing veteran. I've worked with Grey, JWT, O&M, Y&R, DDB, and more. But Katrina is the single best media planner I have ever worked with. She does everything ... she's my right hand. She's strategic, earns great added value, fields media solicitations for me (invaluable by itself!), and delivers massive media savings. You can not go wrong with Katrina. She is unparalleled in the space.   [less]