Mike Pritchard
Market Research to increase profits

5 Circles Research

• http://www.5circles.com
• http://thatresearchguy.com

I help companies increase profits by learning:

• What delights their customers
• Where your marketing dollars are most cost effective
• How to beat your competition
• How to introduce your new product

Today's tough economy makes it even more important to understand how to improve customer satisfaction to increase profits and how to cut costs by increasing marketing and sales effectiveness. it might be tempting to just put more effort into sales, but if you don't know what will work best your return on investment will be lower than it could be. That means not just learning what customers say...[more]

I help companies increase profits by learning:

• What delights their customers
• Where your marketing dollars are most cost effective
• How to beat your competition
• How to introduce your new product

Today's tough economy makes it even more important to understand how to improve customer satisfaction to increase profits and how to cut costs by increasing marketing and sales effectiveness. it might be tempting to just put more effort into sales, but if you don't know what will work best your return on investment will be lower than it could be. That means not just learning what customers say, but also what really drives them. Lowering prices is typically not the best path to improving satisfaction.

I offer full-service research where we take on the entire project, and also modular services (SurveysAlaCarte where we help with parts of a project that you are doing yourself.

We've helped large companies (Amazon, Intel, Microsoft, Borders, PetSmart) as well as small startups (WeSync - research supported acquistion by Palm, CD ROM Library - research supported acquisition by WestLaw).

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• 
  From Ruth Hartmann

  Given on Tue Oct 14, 2008.

  Mike helped me edit two surveys so they were more clear, easier to use and faster to fill out. He...[more]

  Mike helped me edit two surveys so they were more clear, easier to use and faster to fill out. He also helped me to select the survey tool that was best for my business. His professional experience definitely made a difference!   [less]
• 
  From Ruth Hartmann

  Given on Tue Oct 14, 2008.

  Mike helped me edit two surveys so they were more clear, easier to use and faster to fill out. He...[more]

  Mike helped me edit two surveys so they were more clear, easier to use and faster to fill out. He also helped me to select the survey tool that was best for my business. His professional experience definitely made a difference!   [less]