Steve MacDonald
Brand Strategy & Social Media Consultant

StudioHDV: Stop Wasting Your Marketing Dollars

• http://www.StudioHDV.com
• http://twitter.com/SteveMacDonald

I help companies to Stop Wasting Their Marketing Dollars.

For companies that can't afford experienced, high-level marketing support, yet are frustrated by the cost and lack of results from their marketing, StudioHDV promises to help clients avoid wasting their marketing dollars.

We provide a combination of Do-It-Yourself Brand Strategy and Social Media educational products and services that focus on step-by-step, practical and proven marketing solutions that can be executed with little to no budget. The information has been cultivated from nationally recognized experts in brand strategy and social media, 23+ years of real life applications and Fortune500 experience. Our background is with start-up companies to Coca Cola, Nike, Visa and P&G.

The goal is to provide simple and sensible guidance within the constantly evolving world of traditional and online marketing for companies that are tired of working hard on their marketing, and need their marketing to work hard for them. It's time to Stop Wasting Your Marketing Dollars!

Brand Strategy & Social Media Marketing

Brand Strategy - If there were one significant competency that should be called out, it is the classic training in brand strategy development that I received from the former head of the Coalition for Brand Equity and CMO of McDonalds. Ibelieve in the same premise as BusinessWeek magazine, that marketing without a brand strategy is a waste of money. I have always started client engagements with the goal of seeking the emotional drivers that elevate his client's brand and marketing to levels far beyond the traditional expectations. I feels strongly that the rational connections to a brand get you on the consideration list, but it is the emotional connections that drive the final purchase decision. This line of thinking has lead many clients to fundamentally shift the way that they think about their market opportunities and how to achieve success.

Social Media - Great brands have no meaning unless they can be infused into marketing campaigns on a tactical level. And for the same reason that Inc. magazine said the fastest growing private companies are using social media, is why it is a must have tool for today's marketers. I have spoken on social media panels, been Director of Client Service at a top 10 interactive firm and have developed Social Media products and services that can be accessed by companies of any size.