I love being part of a "Summer Excellence Program." Thanks for including us.

Steve

Patricia,

Isn't it great to see how just asking yourself a few good questions can make you think in new ways.

I'm so glad that this is helping.

Steve

Glenn and David,

Thank you so much for your comments. Branding is the most important first step. Glenn, I get a great sense for your services and what I will see, but I don't know what your brand promise is? How are you different than the rest of the diving companies. And I'm sure that the answer to that question lies within your customers. What is that emotional connection that your company so greatly creates with the customer. I want to hear some of that in addition to the types of dives...which look really great.

Thanks.

Steve

Everyone,

Thank you so much for the kind words and interest to go to the next level with workshops. I am going to be developing a workshop, but it may take another month. I appreciate everyone's enthusiasm!

Steve

Bryan and all the others that have responded. Thank you for you kind words. This will be an event that changes the way that you look at your business. I can promise that.

I appreciate everyone's support.

Steve

Lee Ann,

You are very welcome. It is so important to spend the time to think through what you are doing before we just simply start doing. And at the same time, when we are in the doing phase, not all information is equal when promoting your company. So a practical way of looking at how to distill what is important from what is not a handy tool to have.

I'm so glad that you enjoyed the article.

Steve

Rachel,

Thanks for the vote of support. They are articles that put into plain english what needs to happen to create a powerful brand. And that is the starting point for making anything you do in marketing work that much harder for you. I look forward to seeing you there.

Steve

Jen and Cathy,

The best way to be successful is to know your customers better than any one else. They are, by the way, the highest authority. We simply manage our brands, but the ownership lies in the minds and perceptions of others.

Steve

Thank you Stacey. It is always great to hear from somebody with a marketing background. I just hear the struggle and confusion that you talk about with businesses on a daily basis. They don't know where to start, and arguably it is because they aren't an expert and immersed in marketing on a daily basis.

But the best first step is always to define your brand. Everything from then on just works that much harder on your behalf.

Thanks for the comments.

Steve

Thank you Stacey. It is always great to hear from somebody with a marketing background. I just hear the struggle and confusion that you talk about with businesses on a daily basis. They don't know where to start, and arguably it is because they aren't an expert and immersed in marketing on a daily basis.

But the best first step is always to define your brand. Everything from then on just works that much harder on your behalf.

Thanks for the comments.

Steve

Nancy and Winnie,

Thank you so much for such great response. If we can all find that simple emotional connection that you talk about Nancy, we;ll go from being considered to being the only choice. It is that powerful.

Thanks.

Steve

Carol and Judy,

I would love to have both of you attend the seminar. It does open up the whole entire side of marketing...closing the sale. We all focus too much on the tactics of attracting customers, but not enough time in how to convert those leads.

Hope to see you there.

Steve